CROSSWORD



ACROSS
1. The fifth category within the Diffusion of Innovation (8)
2. Generally, high-priced durable goods whose purchase is pre-planned - ______ Goods (8)
3. The last sizable segment of a population to adopt an innovative technology. (4)
4. Price at which the manufacturer recommends that the retailer sells the product. (4)
5. The term used for the price of 1,000 advertisement impressions on a web page. (3)
6. A process for setting the initial price for a product in organizations where multiple sellers 

compete for a large purchase, that requires the marketer to set price without direct 
knowledge of competitors’ pricing - ___ Pricing (4)

7. Retail format represented by retailers that confine most of their selling through
Internet websites. (9)


DOWN
1. A pricing strategy where a product is sold at a price below its market cost to stimulate
other sales of more profitable goods or services. (10)
8. Stage of the product life cycle where sales begin to increase. (6)
9. Strategy in which businesses set flexible prices for products or service based on
current market demands - ____________ Pricing (7)
10. Internet marketing strategies designed to attain higher rankings for company websites
within users’ search engine queries. (3)
11. A component of the internal influences on consumer buying behavior that represents the
position a person feels they hold or others feel they should hold within a particular
group environment. (5)
12. A process for setting the initial price for a product in organizations where multiple
sellers compete for a large purchase, that requires the marketer to set price without
direct knowledge of competitors’ pricing - _______________ Pricing  (3)



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